‘Game for Growth’ Country Sports Tourism Strategy
The SCSTG ‘Game for Growth’, Scottish country sports tourism strategy was launched on 19 December 2016.
Commenting on the launch of the strategy Sarah Troughton, Chair of SCSTG, said: “Our vision for Scotland’s fishing, shooting and stalking industry is that it will become the global country sport tourism destination of choice known for its sustainable, premium quality and diverse Scottish offering, unsurpassed by any other country in the world.
“The current value of country sports tourism in Scotland stands at £155m and our ambitious growth target to reach £185m by 2020 will be underpinned by greater industry collaboration, including VisitScotland, and engaging in an international awareness campaign to develop overseas markets. Scotland’s sporting pursuits are truly world class and now is the time to exploit its offering and realise its true potential.”
The document ‘Game for Growth’ can be viewed here.