Today, we proudly celebrate tourism worldwide and here in Scotland, country sports have a big impact on the tourism sector. Our fieldsports are not just a tradition; they are vital to driving our economy and showcasing why Scotland is one of the most beautiful countries in the world. Whether it’s fishing in our iconic rivers or shooting and stalking on our iconic sporting estates, visitors from across the globe come to experience what makes Scotland so unique.
Shooting activities alone contribute an impressive £340 million in direct value, encompassing employment and profits from shoot providers while generating an additional £310 million through wider economic channels such as supply chains and traders.* These efforts support over 4,400 jobs in our rural areas, ensuring communities thrive. Our sporting estates, particularly in the Highlands, are not just hubs for visitors but are also leaders in conservation. Safeguarding Scotland’s ecosystems, managing land sustainably, and supporting communities.
Those who travel here for country sports stay longer, often between 3 to 7 days, fully immersing themselves in the Scottish experience. International visitors don’t just participate in our outdoor activities, they live them. Their stays bring vital support to rural businesses, from hotels to restaurants, enhancing the local economy while reinforcing Scotland’s standing as a world-class destination. This extended engagement speaks volumes about the sustainable tourism model we champion. One that ensures future generations will continue to enjoy what makes Scotland so special.
Country sports tourists don’t limit their impact to our estates. They explore Scotland’s distilleries, indulging in tours and tastings of our famous single malts. They take in rounds of golf on some of the world’s most renowned courses. And they visit Scotland’s historical treasures; castles, battlefields, and museums. Connecting deeply with our culture while contributing to a wide range of sectors.
Whether you’re passionate about country sports or simply take pride in our magnificent Scotland, our industry plays a crucial role in sustaining these landscapes and enriching our rural communities.
*Source: Value of Shooting Report
