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About The Scottish Country Sports Tourism Group (SCSTG)

Scotland is widely recognised as the birthplace of many of the world’s premier country sports.

It is estimated that the value of country sports tourism to Scotland is in the region of £240m per year. In the UK there are over 4 million country sports participants, with many more overseas, including 38 million in the USA.

To help develop the full potential of this market, 2004 saw the major Scottish country sporting organisations and associations set up the Scottish Country Sports Tourism Group (SCSTG) and a major research project was commissioned with the following objectives:

To gather information on country sports tourists - origin, demographics, information and bookings, trip characteristics, product satisfaction
To investigate the perceptions and attitudes of intermediaries
To identify participation trends at UK and international levels
To identify leading destinations and examples of best practice
To assess Scotland's strengths and weaknesses as a destination for country sports tourism.

to download the full research findings click here

The Market

The value of country sports tourism to Scotland is in the region of a staggering £240m per year. In the UK there are over 4 million country sports participants, with many more overseas including 38 million in the USA.